6
1 Comment

Tip: Narrow purchasing options into smaller subsets to increase paid conversions.

Customers are easily overwhelmed, so don't show them a long list of purchasing options. If you have a lot of products, minimize cognitive effort, and increase paid conversions by displaying them in small groups.

Joanna Wiebe took a massive list of products and narrowed them into smaller sets, maximizing each customer's understanding of the options and allowing them to compare products more easily. This directly resulted in a 61% increase in paid conversions for her e-commerce client, AppDesignVault. Joanna suggests giving each subset a title and a short description, as well as a preview that shows three of the products. And within each subset, position the most similar products nearest each other to help customers narrow options even further.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    Thanks for this @growthbites. A great reminder to keep things simple for the end customer. Too many options and unclear offerings only serve as confusion. I'll remember this when refining offerings and pricing soon. Thanks!

Trending on Indie Hackers
Indie Hackers is now an invite-only community 50 comments The Challenge: $10,000 MRR in 30 Months 26 comments +70,000 users on my chrome extension and almost no revenue. 5 comments Is there a need for more beautiful landing pages? 5 comments Spent less than $4 on a domain 4 comments "roast my ____" are full of noise, so I'm doing something about it. 3 comments