1 Comment

Tip: Narrow purchasing options into smaller subsets to increase paid conversions.

Customers are easily overwhelmed, so don't show them a long list of purchasing options. If you have a lot of products, minimize cognitive effort, and increase paid conversions by displaying them in small groups.

Joanna Wiebe took a massive list of products and narrowed them into smaller sets, maximizing each customer's understanding of the options and allowing them to compare products more easily. This directly resulted in a 61% increase in paid conversions for her e-commerce client, AppDesignVault. Joanna suggests giving each subset a title and a short description, as well as a preview that shows three of the products. And within each subset, position the most similar products nearest each other to help customers narrow options even further.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    Thanks for this @growthbites. A great reminder to keep things simple for the end customer. Too many options and unclear offerings only serve as confusion. I'll remember this when refining offerings and pricing soon. Thanks!

Trending on Indie Hackers
Launched a website for programmers to spend their free time on 13 comments Clubhouse or Twitter Spaces? 11 comments 🔥 or 💩 ? Rate our new Ollie Landing Page 9 comments What I learnt roasting 200 landing pages in 12 months 🍗 👀 8 comments Twitter Tip Jar is official, thoughts? 5 comments Trigger based SaaS integrations: webhooks vs Zapier 5 comments