Google Images is responsible for over 20% of all online searches, which makes it a surprisingly good source of traffic. Get more eyes on your site by improving the alt text of your images.
The alt text of an image is often overlooked. But improving it can increase traffic from Google Images, improve your topical relevance by giving Google more info about the page, and improve accessibility for the visually impaired (2.4% of US citizens). To optimize yours, head to whatever pages get the most traffic from organic search and use an extension like the free Alt Text Tester Chrome to view the image data. Make sure your alt text is concise and accurate. Avoid keyword stuffing and redundancy. And remember that not all images need alt text (e.g. decorative images). If your alt text is in need of some love, add or edit it through your CMS or by adding an alt attribute to the <img> tag in the HTML. For example: <img src=“pie.jpg” alt=“strawberry rhubarb pie”>.
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