6
2 Comments

Tip: Pre-populate referral messages to increase conversions

Your "Tell a friend" messages will bring in more referrals if you prefill them and get the copy right. Boost conversions with prefilled copy indicating either the sender's endorsement or the recipient's incentive.

One study found that prefilling "Tell a friend" messages can dramatically improve your conversion rates. It also found that the effect varies depending on the copy you choose. The research focused on two types of prefilled messages. The first was the sender informing the friend that they had bought the product and it's worth checking out. This boosted conversion rates by 11% and also improved customer satisfaction, but it had no impact on subsequent referrals. The second type involved the sender giving the friend an incentive to refer others. This did not impact purchase likelihood, but it did result in 53% more referrals. And while combining the two messages may seem like the obvious choice, it was actually found to cancel out the benefits. So the rule of thumb put forth by the study was that if you're selling something, go with the first option. If you're giving something away for free, go with the second. And of course, make sure to A/B test your copy.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    Big nod to @tdmck and the Ariyh newsletter 💪

    1. 2

      Thank you! It definitely would not be where it is without all the learnings from IH, and I might not have even started it in the first place. Very glad Ariyh contributes to the community!

Trending on Indie Hackers
Customer acquisition when broke... 14 comments Facebook is (becoming) the new Yellow Pages 9 comments How do you read this logo? 6 comments Creating code with Artificial Intelligence. Good or Bad? 5 comments What's the biggest challenge you face? 4 comments Feeling lucky, excited, and uncertain. I'm starting my indie journey! :) 3 comments