Tip: Put a strong guarantee behind your product to increase sales

Money-back guarantees have been around for a long time, and for good reason. Reduce risk for potential customers and show them that you stand behind your product by offering a 100% satisfaction guarantee.

Studies show that money-back guarantees evoke a positive emotional response, increasing purchase intent as well as willingness to pay a premium. So if you're likely to provide a refund to an unsatisfied customer anyway, then it's worth emphasizing your 100% satisfaction guarantee front-and-center on your pricing page and marketing materials. Even if you already offer a free trial, a longer-lasting guarantee can provide that extra nudge. And you could mention it when the free trial ends to assuage any remaining hesitance. Of course, you may end up giving more refunds, but the hope is that this will be outweighed by the increase in purchases. As always, make sure to A/B test it before going all-in.