The hard truth is that 70% of your website visitors won't come back. Get their attention right away by throwing a popup with a strong call to action when they land on your site.
Welcome mats are popups that display immediately upon entering a site. If you need to get your visitors' attention fast (and who doesn't?), this can be a powerful way to do it. You can display targeted offers, showcase new products, highlight your best content, invite them to join your email list, and so on. Just make sure that you're adding value. Sure, some visitors still may not like it, but the benefits could outweigh the costs. Take Nature TTL, for example. They used a welcome mat to boost their conversions by over 800%.
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