Growth July 20, 2020

Tip: Reach a new audience by purchasing an old Chrome extension

Growth Bites @growthbites

There are lots of Chrome extensions out there that are no longer being maintained, but that still have users. Purchase one on the cheap and use it to send new customers to your product.

Nathan Ganser (@Webbiger) of Nat bought an old extension, and it's been sending a significant amount of traffic his way ever since. He did a basic search for extensions that were somewhat related to his startup, then reached out to ten of them. Two were interested, and he bought one. The extension has roughly 1,000 daily active users and its page gets 1,000 daily visitors. Though he can't disclose exactly what he paid for it, it was south of $1,000. After purchasing the extension, Nathan didn't do much except add a call to action (both in the app and in the app's description), and he gets about 150 website hits every week from it. So far, one of these hits has become a paying customer.

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  1. 3

    Sounds like fun....love the tips lately..keep them coming

    1. 1

      Thanks @indigoblue, glad you're digging them 🙏

      1. 2

        What are your favorite tips youve given out over the millenium?

        1. 2

          Hm, good question. We've put out a ton. Off the top of my head, I'm a big fan of this one and this one.

  2. 2

    Yay! Thanks for sharing!

  3. 1

    Where would you purchase one? Is there a site people sell extensions that they don't want to maintain anymore?

    1. 1

      There are marketplaces for very small businesses, and those might have extensions. I don't know of any just for extensions though. Your best bet is probably to search on the chrome store and find extensions that haven't been updated in a while.

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