Tip: Reference tweets in your blog posts to gain followers

Subscribers trump followers, but followers are still unquestionably important — and you can get them directly from your own blog posts. Grow your following by referencing your tweets in articles.

Referencing your tweets in blog posts is a great way to expand your following. You can do this by hyperlinking click-worthy text or embedding the tweet. Any relevant tweet will do, but for best results, create complementary tweets that go slightly beyond the scope of the article. Or you can summarize the article in a tweet, then end the article by asking readers to share via that (linked or embedded) tweet. The more you do this, the more your readers will explore your Twitter, and the more followers you'll get.