Tip: Remove the navigation bar from your landing pages to increase conversions

That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.

When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates. Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars. Removing these links is easy so it's worth a shot. But keep in mind that certain links (e.g. privacy policy, etc.) may need to stay put, depending on the requirements of your industry.

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  1. 2

    We have zero navigation

  2. 2

    Great tip.

    Unknowingly, I already do this for:

    • Lead magnet pages
    • Landing pages from search
    • Checkout/purchase flow

    Especially the last one. Literally the only clickable thing is "subscribe."

  3. 2

    100% agree. Also do this during checkout too.

    1. 1

      For sure, it's super important in the checkout flow! 🙌

  4. 2

    Couldn't agree more, landing pages should have a single objective and everything else must be stripped away to increase conversions. If you're feeling really brave, remove the link you will undoubtedly have on the logo in your webpage header that takes you back to the main site!!

    1. 1

      Dang, I didn't even think of the logo link 💪

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