Subscribing to your paid newsletter may be too much of a commitment for some readers. But that doesn't mean they're unwilling to pay. Boost revenue by selling your strongest issues individually as well.
@joshspector of This Is How I Do It offers a paid subscription, but a third of the revenue for this newsletter actually comes from selling individual issues. Just below the yearly subscription, Josh links to a page listing issues that can be bought individually. People can then pick whichever topics are most relevant to them. Selecting an issue brings the reader to Gumroad, where they can buy a PDF version for 15 bucks a pop. Not only does this bring in more revenue, but it may even convert fence-sitters into subscribers. This approach will work best for newsletters that cover one specific topic in each issue.
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