Tip: Simplify your pricing to increase sales

Generally speaking, the simpler your pricing is, the better your product will be perceived. To get more sales, simplify both the price and how it's presented.

People like simple prices — even if the price is higher. In fact, in one study, 65.9% of participants chose a simply-priced product over a cheaper product that had more complex pricing. It seems that consumers see simpler prices as fairer and lower. So make your pricing as simple as you can — at least as simple as your competitors'. Consider removing pricing components, as flat-rate, all-inclusive prices are far simpler. But even if you opt for something like usage-based pricing, you can still simplify in small ways. Try using rounded numbers in your prices, do the calculations so customers don't have to, be very clear about charges (no fine print), and so on.