Tip: Summarize influencer content to gain exposure

Influencers have the power to supercharge your content, in more ways than one. Benefit from their expertise and reach new audiences by summarizing your favorite pieces of content.

@joelh of Kernal got over 100,000 views on a Twitter thread, with 271 likes and 52 retweets. It was his best-performing tweet to date and it took him less than 10 minutes to write it. How did that happen? He took an article that he liked by Sahil Bloom and summarized his favorite points into 20 tweets, giving credit to Sahil on the first and last. Then he posted it and DM'd Sahil, who immediately liked it and commented (they had exchanged messages before, so this was not completely cold). And just for good measure, Joel pinned it to get more eyes on it. The thread blew up, presumably because it was good content and anyone who knew of Sahil was more likely to trust, read, and engage with it. The latter was particularly valuable as retweets started rolling in and Joel's thread got in front of new audiences — Sahil's comment certainly helped in that regard too. And in addition to reaching new audiences, it's likely that this strengthened Joel's relationship with Sahil to boot.

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