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Tip: Use a "super signature" to boost conversions

If signatures help to move the needle, imagine what a "super signature" could do. Prime email recipients to ask for exactly what you want to give them by listing your top offerings in your signature.

Instead of leaving it up to your email recipients to decide how you could help them, try telling them explicitly in your signature. Be specific about it without being pushy. Just add a "P.S." to your automatic signature, saying something along the lines of "P.S. Whenever you're ready, here are three ways I can help you." List your highest-leverage offerings and/or products, and add convenience by linking where applicable. Dean Jackson of More Cheese Less Whiskers calls it the "super signature." It only takes a moment, but it tells potential customers exactly what you can do so that it's top of mind, making conversion more likely.

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