Tip: Use animated images in your articles to increase time on site

The longer visitors stay on your site, the better you'll rank on Google. Keep people engaged by sprinkling high-quality animated images into your articles.

Brian Dean of Backlinko found that including animated images can increase the average session duration of an article. That's a big deal because more time on site correlates with a higher position on Google's results. When adding these visuals, Animated SVGs are a high-quality option, but a simple GIF will work too. If you're not sure what would add value and grab a reader's attention, try showing a step-by-step process of how something is done. Screen capturing services like gifcap and ScreenToGif can help.