Tip: Use autofocus to increase conversions

Even a tiny amount of friction can hurt your opt-in rate. Use autofocus to remove friction by putting your visitors' attention (and cursor) where you want it.

A simple HTML trick called autofocus will put each visitor's cursor into the email input box automatically when they arrive on your landing page. Sure, it's a pretty minor improvement, but it's quick and easy. And every little bit helps.

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