Growth June 15, 2020

Tip: Use badges to increase user activity

Growth Bites @growthbites

People are competitive. You can tap into this to increase user engagement. Reward customers with badges when they complete key activities to keep them motivated and retained.

Studies show that using badges to gamify software leads to a significant increase in user activity. And users agree — when asked, 87% of badge recipients reported feeling more engaged. That's really good for retention. Put simply, badges reward customers for using your product (and for using it well), and they incentivize them to keep coming back. So identify what use cases are good for business and offer badges for completing the relevant actions.

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