If you're interested in paid advertising but the "paid" part feels a bit daunting, a shared ad could be a good option. Get more reach with less money by teaming up and promoting multiple brands with one ad.
Your adspend will go a lot further if others match it. That's why going in on a shared ad with complementary companies can be effective for indie hackers. In one experiment, @Cohoist put out a single Promoted Tweet that advertised four related companies. After stating the general problem that these companies solved, they @ mentioned each one with a few words about their individual offerings, and linked to a shared landing page. Each company spent $80 ($320 total). And in the end, they got 292,411 impressions, 9,710 engagements, 3,783 link clicks, 892 likes, 120 retweets, and each member gained about 40 followers. They also saw increases in their sales, with one member getting a 46% boost. You can do the same manually by teaming up with founders you know, or by checking out services like Cohoist.
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