Twitter threads pack more of a punch than your average tweet. Get around the stifling 280 character limit by posting threads so that you can increase engagement and impressions.
Twitter threads get an average of 63% more impressions than tweets with links, and an average of 54% more engagement (though they don't get as many link clicks). They're great for complex ideas, stories, tutorials, rants, live-tweets, and so on. And they're a powerful way to build an audience. One user, hey_ciara, got over 13,000 new followers, 47,000 retweets, and even increased her blog views by 10x with one tweet thread. That's obviously an outlier, but she's not alone. @PeteRamsey of Built for Mars got 317 retweets and 452 likes when he put out a thread. And that's a lot, considering that he only had 300 followers at the time. He emphasizes the importance of being concise, compressing real value into the thread, and saving self-promotion for the end.
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