1 Comment

Tip: Warm your leads up on social media to increase sales

Cold leads are notoriously difficult to convert, and even your subscribers usually require multiple touches. Increase sales by forming a personal connection with them on social media before asking for anything.

Whether you're doing cold outreach or sending a new offer to your mailing list, it's important to form a relationship first. Social media is a great place to do this — look your subscribers up and follow, like, share, and comment on their content. No, this won't scale, so it's ideal for early-stage companies and those dealing with high lifetime values. Cold leads will become familiar with you and your subscribers will love the white-glove treatment. Eventually, when your email turns up in their inbox, they'll see a friend instead of a stranger trying to get their attention.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    This is a great tip @growthbites. It is kind of like the way marketers talk about having multiple touchpoints with a lead/customer before they'd be willing to commit to your product or service.


Trending on Indie Hackers
Somebody stole our work, then the indie community came to the rescue 44 comments I'm building a decentralized city for independent online creators—AMA! 14 comments Don't just build in public, be strategic 11 comments How do you quickly grow an online audience? 4 comments $1 Software for Indie Hackers 2 comments How to Get More Leads With LinkedIn Automation? 1 comment