Tip: When selling products on a marketplace, use a landing page to capture their email addresses first

Selling your product in a marketplace can be a great way to tap into a large userbase. But sending people directly there can be a missed opportunity. Get customers into your ecosystem by capturing their emails first.

If you're selling your product on a marketplace, don't use your ads, content marketing, and so on to send people directly there. You may get the sale but it's likely to be a one-time deal. Instead, consider sending them to your own landing page where you offer a discount in exchange for their email addresses. Then link them to the marketplace from there. That way, you can keep them in your ecosystem after they purchase, which should pay dividends down the line. Of course, this does add friction to the purchasing process, so make sure to A/B test it.

More 30-second growth tips?

We share a tiny, bite-sized tip for growing your business a few times a week. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Let's discuss databases? :D I would like to know about your database and your journey in using it 43 comments I'm 14 year old. I built my side project in 4 hrs and sold it for $2K within 4 days of Launch. Here is my Journey 🎉 25 comments List of places to submit your startup (for free!) 18 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 17 comments I'm launching a new app and looking for feedback on the sales page 7 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments