Google is answering more and more queries directly in the SERP, and that means fewer clicks for many keywords. Get more traffic by finding keywords that are still getting clicks, then targeting those.
The rise in zero-click searches means that optimizing for featured snippets is more important than ever. But for those of us who aren't snagging those featured snippets yet, it's also important to specifically target keywords that actually get clicks. To do that, you could aim for keywords where the SERP doesn't have a featured snippet. If there is a featured snippet, though, just decide whether it's detailed enough to really satisfy a visitor's search intent — if not, they'll probably check out some of the other search results. Or you could always take the easy route by checking out the "Searches without clicks" percentage on Ahrefs or similar products like SEMRush.
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