To keep users after their free trials end, offer last-minute perks based on their levels of satisfaction

Your users are at risk of churning when their free trials end. Avoid this by sending a survey asking how likely they would be to recommend your product — then use their responses to decide what kind of discount or perk might keep them interested.

The day after a user's trial ends, Mention sends an email with a run-of-the-mill survey asking, on a scale of 1 to 10, how likely they are to recommend the software to a friend. If the score is less than 6, they simply send an email thanking the user for their feedback. If the score is 6 to 8, they extend the user's free trial. And if it's 9 or 10, they offer the user a discount on upgrading to a subscription.

By sending this survey, Mention gives users who are on the fence more time to decide, while giving their bigger fans one more reason to pay — and one more reason to spread the word. This tactic worked so well for Mention, they reduced churn by half.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

Trending on Indie Hackers
Looking for Indie Hackers on Twitter, drop your handle 👇 45 comments List of places to submit your startup (for free!) 19 comments I'm 20 years old and launched an app that went #1 on the App Store. AMA. 17 comments Unpopular opinion: I don't like AI content generator tools 9 comments 💔 Y-Combinator rejection to new SAAS launch 🚀 5 comments I'm bootstrapping a Relationship Management platform, currently at $600/MRR. AMA. 5 comments