Here is my learning for growing on twitter
Engage with people whose content is the same as yours. (In your case, digital marketing, and startups):
1) Turn on notifications
Their tweets and interactions will show up in your notifications section now.
2) Reply to their tweets early
This is not going to be easy but this will really accelerate your growth.
Please don't do this all the time. Your life outside Twitter is super important.
Provide value first and then place your ask (if you have one). You don't have to have an "ask". You can just simply provide value and and build friendships — that's fun too.
Build in public:
Building in public is all about showing your audience what happens behind the scenes when growing yourself, your twitter account, your startup, your company
Some effective ways I have seen people do it:
Sharing analytics (followers growth, engagement rate etc.)
Sharing MRR updates. I love these ones personally
Media updates (sharing your story via images or video stories)
Building in public can also happen in Twitter spaces. That's where people can find the more "raw" and "authentic" you.
Give me a follow on twitter: https://twitter.com/samyakr_