Tool for user-centric product metrics?
I'd like to create an automated report that tells me where a new user is in their journey of discovering my product. In particular, I want to easily be able to see which of the core actions a user hasn't taken yet so that I can send them a tip.
So far I've been using Segment, Google Analytics, and Amplitude but I haven't yet found a way to quickly answer this question.
Does anyone have a similar workflow? What kind of tools have you used? Did you build something custom?
Trending on Indie Hackers
You can do this with mixpanel with the exclude filter. I am pretty sure you should be able to do this with Amplitude too.
awesome, yes I think this exclude filter is what I'm looking for. I think in Amplitude this is event segmentation: https://help.amplitude.com/hc/en-us/articles/360033852251-Event-Segmentation-Getting-Started
Going to experiment with this. Thanks for the idea!
Mixpanel does this, just using various combinations of various events being present or absent.
You can also do this in Intercom (pricey) or Mailchimp ($15/mo), though the Mailchimp option is new so there may not be much written about it.
Mixpanel has a generous free tier but this feature seems to be degrading (it's now very hidden in the UI), so I would proceed with caution.
Since there are several mixpanel suggestions, I want to remind everyone that there is a special 1 year & 50,000 USD credit for startups here: https://mixpanel.com/startups/
Enjoy :)
What are you using to send the user a message? Mixpanel has built-in messaging (in-app and email). So you can set the criteria if a user has or has not taken the action and then send them a message based off of that.
Amplitude can do that, but it's slightly more complex as you have to integrate with a 3rd party messaging service.
Thanks a lot for your message. Currently I primarily use email - I use intercom for messaging on my public site. That's an interesting idea to include in-app messaging - thanks!
In Intercom you can create an attribute for each of your core actions and then build reports and send automatic messages based on a combination of those attributes and other parameters like "days since signup". Good luck!
Awesome, yes the reporting is exactly what I'd like. Thanks for sharing this!