Everyone is on Instagram these days.
That's an excellent sign for you're an Influencer, business owner, or just about anyone looking to build a long-lasting brand in 2021.
No matter who your target audience is, they are likely scrolling away on Instagram.
So how do you get your content to the right people and stand out among the masses?
You use hashtags! 👌
Standing out amid 1 billion active users per month is no small task, but then again, if it were easy, everyone would do it!
It's really important for you to control how Instagram classifies your account since they decide who gets to see your content. Hashtags let you explicitly tell Instagram what your posts are about.
The main reason for using hashtags is to make your content discoverable by the right people.
Read that again. ☝️
You need to find the perfect hashtags in your niche for each post you make to maximize its potential.
If you are looking to update your Instagram hashtag strategy for 2021, then check out my top 10 places to find the best hashtags for your audience.