Tried and Tested Social Media Marketing Strategies

Whether a social media marketing strategy will work or not depends upon your business. A strategy that might work for one brand might not work for another.

I have worked with many small and medium-sized companies. Today, I decided to share some of the strategies that work for me are:

1. Posting Regularly

This will help you gain more attention from your target audience. You can grow your followers by up to 56% by posting every day.

2. Keep The Tone Light

You need to humanize your brand. Basic rules that I follow are to avoid jargon, stay away from clickbait words like ‘now’ or ‘today’, keep it light and friendly, and always use humor.

Humorous content always gets more shares and tags.

3. Use the Right Hashtags

Everybody knows they have to do this but not how. You should never hashtag random words or follow unnecessary trends. Using the right hashtags will help you promote your content and reach the right audience. You can use tools like Hashtagify and Tagsfinder to research the most relevant hashtags.

4. Tag People & Companies

Use @ to mention someone in your post. You can tag people or companies that are featured in your photo, author of the quote you shared, a website from where you took the image for your social media graphics or someone who inspired you to write a post.

5. Use Good Quality Graphics

Remember, nobody will ever stop scrolling to read your content. It’s always the image that grabs attention. You can get high-quality illustrations from websites like Freepik or unDraw and use editing tools like Canva or Pablo by Buffer. Remember to always use the right size of the image for different social media channels.

6. Use Videos

Video content is driving the internet today. You can use free video creation tools like Lumen5, Headliner, or Loom. Even as a small business you can create videos about your company, its goals, testimonials, product videos, how-to videos, etc.

7. Post Engaging Content

Don't ever put up one line captions. These are boring are often ignored by social media algorithms. Instead, produce actionable content, tell stories that capture the attention of your audience and make take action.

8. Schedule Post on Best Times

This is a controversial point for me. There are many experts like Hubspot or Buffer who have conducted various studies to set some best times to schedule a post. But think about it, if the study says 7 PM on Wednesday is the best time to post on Facebook and every brand pushes its content at this time than what? There will be thousands of posts pushed together in a person’s News Feed.

What I recommend is research your competitors. See what time they publish their posts and when do they get maximum engagement. That will be the best time for you to post.

9. Use Twitter Threads

Initially, people started using Twitter threads because they weren’t able to convey their message within the Twitters word limit. But using a thread also increases the life of your thread. Every tweet in the thread will have its own permalink, that way it can be individually clicked, liked or retweeted.

10. Participate in LinkedIn & Facebook Groups

Join your niche groups on these platforms or the groups where your target audience hangs out. Participate in a dedicated discussion on business-focused topics. You can post information that other members find valuable or helpful.

If you don't spam and provide actual value, you'll be able to grow your audience significantly.

Just by following these tips and tricks, you'll be able to get an awesome social media presence.

You can also check out some bonus social media marketing strategies on my blog.