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Trying to utilise Twitter but have no clue

Since organic growth is by far and away Songbox’s most successful channel, I’m trying to get my act together with blogging and Twitter.

I have zero clue if I’m doing it right though.

In trying to write an article every evening and then tweet it. Is it that straight forward or am I missing something?

The songbox Twitter is at Twitter.com/songboxrocks if anyone wants to review the past few nights tweets. Any advice appreciated.

The goal here is brand awareness.

  1. 5

    Simple and straightforward answer is: Engage with other people.

    1. 2

      @dvassallo has a course on this. It's well worth the $50. The key take away for me was "reply to other people’s tweets" that are relevant to your niche. I'm actually working on something to help with this, DM me if you're interested https://twitter.com/thisritchie

    2. 1

      I’ll add that being authentic is probably a good move.

  2. 3

    In my experience folks on twitter don't want to be driven off the platform. Keep the discussion on twitter, via short thoughts or threads.

    Very occasionally, if you really have something worth sharing that you can't articulate in a tweet, then put it in a blog post and tweet it. But I'm talking like once a week as opposed to every day like you're currently doing.

  3. 3

    I think I'll tell you a few things you already know. For my Twitter (@sparrowtheapp) I do the following:

    1. Follow my competitor's tweets / mentions using Mention.com - and then interacting with their customers
    2. Going to buildinpublic.com and responding (tweeting) to other founders who I think I can help. This is very centric to what I'm building, so it might not apply to you
    3. Following key figures in the startup space (eg exited founders) and then interacting with their tweets / responding to others who reply to THEIR tweets.

    Help, add value, give references to good books and articles, etc.
    Do a little bit of this every 2-3 days
    Over time, it should result in more interaction with your profile
    Keep an eye on Analytics.Twitter.com to validate your tactics

  4. 2

    Twitter is a fantastic place for this!
    I know, because I grew a 65K following within the last year, and it totally change my way of doing business and my results 🔥

    But the start is slow. It's just how it is - the first 100 followers will take a while, but then it'll start to accelerate from there if you're doing things right.

    @catalinpit wrote an excellent article on this topic!
    These 7 tips pretty much cover everything you need to know, also for business/brand profiles 👇

    https://feedhive.io/blog/7-tips-on-growing-your-twitter-account-the-right-way

  5. 2

    Everyone is having to rethink their approach to Twitter. (Altho what has not changed is that you have to engage on Twitter, not just broadcast.) I shared this link yesterday on IH https://sparktoro.com/blog/the-incentives-to-publish-no-longer-reward-the-webs-creators/

    As soon as I took the links out of my Twitter and Instagram posts, they got more reach because they weren't getting buried as much any more.

    The way to think about Twitter now (and all social media at this point) is not as a direct traffic driver to specific promoted content, but as a place to build a brand and participate in community. You'll still get traffic directly from Twitter, just not directly to the specific posts you're promoting in tweets.

    The path is now more: (1) generate awareness, interest, good will, (2) people check out your profile and visit the link(s) you provide there and/or the links in your pinned posts, (3) those users arrive somewhere targeted to them, driving them to take the action you want them to take like subscribing to your newsletter or signing up.

    So, for example, you could repackage the posts you're writing on your blog/site as Twitter threads
    https://business.twitter.com/en/blog/how-tweet-threads.html

    Another good technique for tweets that do have links in them is to pin them as a thread. For example you could pin the tweet containing your first blog post link. Then, add future tweets that link to blog posts as threaded tweets to that pinned tweet. Now, all your tweets promoting your blog posts are pinned. This is something that Twitter users are becoming trained to look for when they want to check you out—your pinned tweet(s).

    Looking at your account, I'd say you also need to add engagement to your strategy. This shouldn't really feel like a chore if you think about it correctly. Twitter is a great place to engage with the community that you want to be a part of! How can you help amplify that community on Twitter? It's definitely a "give before you get" kind of place. Follow more people. Retweet them. Like their tweets. Do #FF (Follow Friday") posts, etc. Get in there and show the community what you care about by doing what you can to support it.

    1. 3

      Good stuff. Thanks for taking the time.

  6. 2

    Hi Mick,

    I'm faaaar from an expert, but if you do some cool videos, you can get really really cheap branding (create ads for engagement).

    My latest tweet video (I did work quite a bit on it) https://twitter.com/John_Torjo/status/1436304038455353346 - 10000 impressions, 16.25 euros spent so far (35% engagement rate -- of course, for now, it's just likes/retweets).

    I've experimented with twitter quite a few times in the past, and probably this ^ has been my best performing one. My point is you can really experiment with very little investment -- whenever I do an ad, I set the daily budget to 5 euros, and then see what that gets me.

  7. 2

    Find niche related tweets and hashtags and engage through comments and discussion.

    Only posting tweets doesn't guarantee growth if you don't have a little higher number of followers already.

    1. 1

      I also think that using relevant hashtags really matter for organic promotion of your posts.

  8. 1

    There's a good online class about Twitter, duration is 30 minutes:
    https://www.skillshare.com/classes/Getting-Started-with-Twitter-for-Business/501538509/projects?via=watch-history

    And I think it's good idea to share different types of content:
    — pictures
    — videos
    — gifs
    — articles

    And participate in other people discussions — this is what brings me some followers now.

    I'm also learning and experimenting. If you want, you can take a look:
    https://twitter.com/reprezent_us

  9. 1

    People go to Twitter to scroll down their feed and read interesting stuff, rather than as a link discovery platform. If your tweet isn't interesting in and of itself, but instead is just linking to some article, then people are faced with a choice: click your link, or keep scrolling through tweets. They'll almost always choose the latter. You're generally better off giving people value on the platform itself.

    One way around this is to create threads. Basically, if you want to give readers value, you need to say something valuable, which is hard to do in 280 characters, so you instead just do so over multiple tweets. Like any good book or blog post, you should have an intro that tells people what value they're going to deliver. So basically your initial tweet should clearly state the value prop. Here's a good example.

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