Adriaan van Rossum of Simple Analytics ($2,900/mo) hit $30k in ARR, due in large part to the creation of a feature where customers could make their stats public and share them — inspiring organic promotion. When employing this tactic, he says to select anything that would be interesting to the outside world, without revealing information which the customer would want to remain private. About 30% of his customers chose to make their data public, so it was great exposure for his brand. "There are plenty of tweets out there sharing their dashboard and at the same time they are sharing Simple Analytics."
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