Twitter can give you your first customers, employees, or even investors.
But most indie hackers run away from it because it’s hard.
This strategy + resources will handsomely improve your Twitter Game while also decreasing the amount of time you spend on it.
They'll be your first customers
Testimonials and Marketing from a known audience is the epitome of authenticity
Your personal Twitter account is much more valuable than your Business’ account because people buy from (likeminded) people
These 3 reasons are the principles that lay the foundation of the new audience-driven world.
Before starting to grow an audience, you need to optimize your profile for it.
So, the first step is to build a Good Profile.
What constitutes a Good Profile?
If you look at my profile, it has all the necessary information that convinces people to follow me.
There’s a decent profile picture
There’s an awesome header that shows people what I do on Twitter.
There’s a clutch bio that guides people about what I do on Twitter and in life.
There’s no reason for people to not follow me after this.
Your bio ideally should have:
If you need a more comprehensive guide to writing your bio, click here.
Your header ideally should have:
If you're not into design, use Canva/Figma to copy-paste basic elements and make one,
Another important aspect of having a good Twitter Profile is the Pinned Tweet.
Your pinned tweet is your REAL BIO. It has to make people go "Woah, I don't wanna miss out on the goodness here."
It’s like your skills in the real world. Your degree is an important distinction but your skills are the REAL DEAL.
Choose a thread that performed best or which shows off your expertise.
Are you stuck about what tweet or thread to choose as your pinned tweet? Read this.
Good. Now, you’ve set up your profile.
Now, it’s time to look at the things you need to do consistently.
Don’t worry, as promised it’ll require less time than earlier.
Here are things you need to do:
Before we jump there, you must choose a niche. Choosing a niche signals what topic your tweets will be mainly about.
Choose three topics that you like the BEST and tweet about them.
For example, let’s look at my niches.
SaaS, Entrepreneurship, SEO
(Business, Common niche, Expertise)
That’s how you can choose your niches too.
It’s also a good strategy to include these in your bio.
You have your niche figured out. Now, you can roll out your content.
Frequency = 3 tweets a day
You should use a scheduling tool to take care of this while you work on your business.
You can use Hypefury or any other tool.
You'll be batch writing your tweets at the start of the week or month; whatever suits you.
Now, this is the fun part:
All you need to do is write 21 sentences (per week) or 90 sentences (per month) about the three topics you chose earlier to write on.
But, where do you get ideas to write from?
You can take inspiration from:
Blogs, Videos, Podcasts: Listen, read and share anything that catches your attention.
Your life: Share your realizations and journey.
Swipe file: Have a collection of tweets from Twitter about your niche.
But, you don’t need to do all this work to generate ideas.
You can also use Hypefury’s Inspiration Panel to get 100s of viral, best-performing tweets across 10+ NICHES.
Choose any of them and rewrite them.
You’ll be shipping out tweets every 3 mins. That translates to 10 tweets in 30 mins.
That's how easy and time-efficient it is.
However, let’s imagine you know the sources for your tweets but you can’t wrap around writing them.
There’s a solution for that as well.
Inspiration box has 100s of fill-in-the-blanks templates which makes this as easy as pie.
In case you don't use Hypefury, you should check this thread for some templates you can use.
Showing up every day is a sign of accountability.
Ultimately, what will entice people to take notice of you and follow you?
That’s right. WRITING INSIGHTFUL & INFORMATIVE THREADS.
You should write one thread a week (minimum).
What will you write about?
Your story helps your audience to get to know you.
Talk about how you left your 9-5, how you failed in a business, and literally any of your success or failure moments.
The story thread also makes for a great pinned tweet.
Check out this amazing story thread.
Twitter is all about value! Share your knowledge so that people who need it get helped.
Let people know you KNOW. Help with your expertise.
This thread got me 600+ followers, in one day.
Build in Public
You're an entrepreneur.
Your journey has highs and lows.
And people want to be a part of it.
When you share your vision and failures here, people see themselves as a part of your journey.
They become your first and LOYAL customers.
If you still want more thread ideas to write a thread on, give this informative thread a look.
There you have it.
All you need to do is - Write one thread every week.
60 mins brain dump.
30 mins scheduling and editing.
As soon as you schedule more time for thread writing, move on to 2 threads a week.
Let’s do a quick recap:
Till now you've spent at max 2 hours in writing a month load of tweets,
and 4 hrs/mos in threads
That's just 6 hours of work for 30 days.
Now let's nail the final and most important part -
This is the only thing that you will need to do every day.
Hypefury and batch work will take care of tweets for the whole month while you work on your business.
But you will have to engage in/with:
How should you be doing this?
Set a time limit of 35 MINUTES.
Firstly, make a Twitter list of people you wanna engage with.
If you want to know about how you should be engaging in comments, check out this wholesome thread about Adding Value.
When you DM people, you need to have a few things sorted:
Check out the DM Frameworks, for people wanting to stand out.
I hope you embrace this article and level up your Twitter Game.
Good Luck and if you have any questions.... Shoot!