I'm guilty of checking my Twitter stats quite obsessively (partly because Typefully's UI makes this so enjoyful) and what I noticed since approx. September is that, on average my Tweets get fewer impressions than before (from 30% of my total followers count to 10% or even less).
At the same time, the engagement rate (profile/link clicks) went up: 2-3% from 0.5-1% on average. What makes this even more interesting is that during this time I had a Tweet go over 5k impressions 😮
Anyone else noticing similar things?