As a former marketing consultant and as someone who has built and managed marketing teams throughout the first golden age of marketing technologies in the last ten years, I have learned a few things:
- There is a growing number of online tools and channels, and it requires a team of multidisciplinary skills to manage them all efficiently.
- It would be best to have specialists for every new channel, but these can be hard to find and manage through generic marketplaces.
- While agencies are reliable to work with, output lacks transparency, and fees don't add up. The incentive structure leads to misalignment in team objectives, which is not a sustainable working relationship.
I founded 150birds (https://www.150birds.com/) to take the headache out of your day so that you can get back to focusing on your business. Finally, a simple, affordable solution that makes marketing accessible to all businesses.