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Unstoppable growth. We've crossed $15,000 MRR today! 🚀

Heya!

People are paying us over 15,000 Dollars per month! What an incredible milestone.

ConveyThis has been around for 3 years, but already got a decent audience. We help fellow entrepreneurs and shop owners to convert their websites into multiple languages, increase their sales and save money along the way. The formula seems to work well!

The MRR growth is slower than anticipated (we anticipated to become the next Google, lol), but we are happy with 5-8% increase month over month. Once we reach the $100,000 a month, we could consider ourselves happy bums!

Any questions?

  1. 3

    Hey @AlexBuran, great growth story, congrats man.

    I advertise our SaaS on PPC. USA and UK do well, but also - I'm seeing comparatively high conversion rates from countries like Italy and Spain... yet I google it, and only 34% of Italy can speak English.

    In fact, only last week I had an online chat with a paying customer, 100% in Italian (I was using Google translate). So he must've been using translationin my web app.

    So what's happening here? Are these users getting a message that says "Translate this page?" on their browser? Are they "used to this" and don't care that everything's in English and hitting the translate button?

    I've flirted with the idea of having all of our pages translated/localised. Can you persuade me? Do I need to have PPC ads translated too?

    Sorry for so many questions, it's an interesting topic!

    1. 2

      Yes, the google ads need to be translated (Google translate is fine or just copy the competitor's ads and add some flavor, lol) and yes, you need to translate your pages (not all Italians speak good English). The reason you still get sign ups in EU countries, is that users there are very educated and google in English. I get to speak to many of them in pure English on the phone or video chat on a daily basis. However, some users like Brazilians or Russian do not speak good English and shy away from it. If you give them webpages in their own language, they will reward you with their buck and competition is much less in these markets.
      So, would you gain something by translating your website into Italian and Spanish? Yes. Spanish version would also pick up traffic from 20 Spanish speaking countries such as Argentina, Venezuela, Spain and Peru. These folks have credit cards and pick up on SaaS models pretty quickly. It's a land grab in these markets (still) and you can make a different with your modest SaaS. You don't need to be a huge company to appear huge to them. Just offer them a decent level of service in their own language and use Google Translate to answer chat and email inquiries.

      1. 2

        Hey Alex,

        Thanks for the reply! Answered a lot of questions I had.

        To get started, I've signed up to ConveyThis and translated everything into Italian, Spanish and French (tried out the professional service on Italian) 🤘

        Btw, there seems to be a small bug when following this flow: 1.) Land on page 2.) Set language (eg. Italian) 3.) Come back to page in new tab.

        I'd expect: A: the page is translated to Italian and B: the widget is set to Italian... but only A is true.

        1. 1

          Yes, this small bug only exists in the free trial version. The paid version is completely different and takes care of a lot of things.

  2. 2

    You look like Elon Musk for some reason 😂

    1. 1

      Hahaha, this is something new. No one compared me to him yet ;)

      1. 2

        Maybe it's a new look: the more money you have the more your look converges towards Elon Musk's.

  3. 1

    Congrats on the success, @AlexBuran! What are your learnings and/or actions in these 3 years that you would say contributed to the the $15k MRR?

    1. 1

      Thanks Ricky. It's a broad question though.
      The key learnings in last three year are pretty modest. I became better at Google AdWords and learnt a way to make money off that. Before, it seems impossible to get in giving the entrenched incumbents with budgets seemingly much bigger than mine. However, I've managed to blindside them with clever expansion to new markets where competition is weak. Thanks to conveythis.com it made it simple to convert the WordPress based website into multiple languages.

      Another key learning is the product itself. If you give away more of your features for free, people won't be grateful and will not share your product in a viral way. The optimal way is not to offer any free versions and go with the free trial on day one. It will weed out these lazy bums who are looking for free stuff and never going to convert into paid customer. The freemium business model like Dropbox requires a much broader economies of scale and may not fit your SaaS well. I wasn't Drew Houston and I couldn't replicate his marketing trick in the same way as he did with the Dropbox.

  4. 1

    Big milestone @AlexBuran

    What was the best approach that you get small media companies / enterprises onboard?

    1. 1

      Thanks for the support!

      The best approach to land SMBs is paid and organic Google search.
      Enterprises need cold email and LinkedIn messages it seems.

  5. 1

    dang! congrats my friend!!! this is such a great milestone.

    1. 2

      Haha, thanks for the support!

  6. 2

    This comment was deleted 3 years ago.

    1. 2

      Thanks!
      The main acquisition channel is Google CPC. They are very expensive in the US, but we translated our website into 20 languages and attract users from 200+ countries. It is much cheaper and gives a faster ROI than investing into organic SEO.
      Though, we hired a 3rd party SEO guy to do some outreach and marketing. This should give some boost in the future, but now it is pure PPC.

      1. 1

        This comment was deleted 3 years ago.

        1. 2

          It took us roughly 150K to build it up from the ground. Yea, it's nice to gain some momentum using our own tools such as this WP plugin: https://wordpress.org/plugins/conveythis-translate/
          It shows that we built something people want including ourselves. For reference, our website uses 5.5M translated words. That's higher than any Pro+ plan can handle, but we thing it's 100% worth it.
          The effect of PPC ads was instant. We started to gain paid users the same weekend we launched. So we've stuck to the marketing channel.

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