Growth February 20, 2020

Up conversions by requiring users to click "Yes" or "No" on pop-up forms

Growth Bites @growthbites

Make users choose between a "Yes" or a "No" option on pop-up forms for higher conversion rates.

Copyhackers did this and saw a 5x increase in conversions. On a pop-up offering a free guide, they added a two-button opt-in form with a button on the left that said, "Yes get the free guide," and a button on the right that said, "No I reject the persuasion guide." Adding a negative option highlights the unhappy consequences of not saying "Yes" to the offering. And until users click one of these two buttons, the pop-up doesn't close.

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