1 Comment

Use a double-sided referral technique to acquire new customers

Bring in new customers by offering users something for referring friends, and offering more if those friends take a specific action.

Evernote acquired 13% of their customers by doing this. They offered customers three free months of a premium plan in exchange for referring three friends. Then, if the referred friend ended up buying a premium plan themselves, the one who referred them got an extra free month of the premium plan on top of the three free months they'd already received. This simple design encourages current customers to continue making referrals so that they can maintain access to the premium plan for free.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 2

    Nice one. Also, Dropbox does the same. Airbnb too in a similar fashion. That's indeed a great hack!

Trending on Indie Hackers
Launched a website for programmers to spend their free time on 12 comments Clubhouse or Twitter Spaces? 11 comments 🔥 or 💩 ? Rate our new Ollie Landing Page 9 comments What I learnt roasting 200 landing pages in 12 months 🍗 👀 8 comments Trigger based SaaS integrations: webhooks vs Zapier 5 comments Twitter Tip Jar is official, thoughts? 4 comments