Growth February 27, 2020

Use a double-sided referral technique to acquire new customers

Growth Bites @growthbites

Bring in new customers by offering users something for referring friends, and offering more if those friends take a specific action.

Evernote acquired 13% of their customers by doing this. They offered customers three free months of a premium plan in exchange for referring three friends. Then, if the referred friend ended up buying a premium plan themselves, the one who referred them got an extra free month of the premium plan on top of the three free months they'd already received. This simple design encourages current customers to continue making referrals so that they can maintain access to the premium plan for free.

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  1. 2

    Nice one. Also, Dropbox does the same. Airbnb too in a similar fashion. That's indeed a great hack!

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