Growth February 21, 2020

Use a progress bar on your sign-up sequence to increase conversions

Growth Bites @growthbites

Boost conversions by using progress bars to show how much of the sign-up process has been completed.

Flir Systems split-tested sign-up forms with and without a progress bar. The former increased conversions by 28.2%. Progress bars aid in holding users' attention, so they're especially helpful when the sign-up process requires a few steps. To add your own progress bar check out Leadpages or Tutorialzine. And if you want to keep this as simple as possible, just try adding a few images of a progress bar to your sign-up process. It's been shown to boost conversions.

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  1. 1

    If a signup form needs a progress bar then there is something badly wrong, it would be much better to get the user onboard with email/password then ask for any other required information later.

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