Use long-form stories for ad copy on Facebook to boost post engagement and gain subscribers.
Despite conventional wisdom that concise copy is best on platforms like Facebook, Olly Richards of I Will Teach You a Language did this and gained 3,000+ followers in a week. He used copy that began with a story while also stating what the ad was about in the first sentence. He used, "Sprinters can teach us a lot about how to learn Spanish," as his opening sentence. He allowed the post to retain lots of details, even those that seemed non-essential, if they supported the story he was telling. Though it might seem counterintuitive, relatable details are what allow your message to take shape in a reader's mind and to evoke an emotional connection.
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