Growth December 4, 2019

Use verbatim customer quotes as email subject lines for higher conversion

Growth Bites @growthbites

Get higher conversion and open rates by using verbatim customer quotes as email subject lines in your lead-nurturing campaigns.

Garrett Moon of CoSchedule routinely sees 70-90% email open rates and 25% conversion rates when he does this, and it really drives revenue for his company. A good example is, "I've recently fallen in love with CoSchedule." To find subject lines like this, you can comb through relevant feedback in your emails, app store ratings, and sites like Trustpilot and Capterra.

More 30-second growth tips?

Every day we share a tiny, bite-sized tip for growing your business. Click here to see more and get Growth Bites in your inbox 👌

  1. 4

    I've done this and it does work. Great for a testimonial type of quote on a sales email.

    1. 1

      Nice! 🙌 Thanks for sharing your experience

Recommended Posts