Growth January 30, 2020

Use warm colors for your CTA buttons to increase conversions

Growth Bites @growthbites

Convert more users by using a warm color, like red, for your call-to-action buttons.

Hubspot did this and saw a 21% boost in conversions. They A/B tested green buttons against red buttons with over 2,000 users and saw red buttons gain 21% more conversions than green. Orange is also a good color to use and, while these colors have been shown to outperform others, that doesn't necessarily mean you should use them. The most important thing is choosing a warm, high-contrast color that dominates the visual hierarchy.

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