Use your existing followers to 10x your Instagram engagement with a versus post

It can be tough to get people to spend the time it takes to write an insightful comment on your Instagram content.

That‘s why Instagram posts always have more likes over comments because it’s so simple to make a double-tap.

Check out your own engagement. 🧐

Most posts don’t have insightful conversations happening in the comments on Instagram.

Your content has to provoke commentary.

People won’t just do it automatically.

One of my favorite tactics to promote natural Instagram engagement is using what I call a versus post.

So you are probably wondering, what is a versus post on Instagram? 🤨

It’s simply a style of content that represents two things for the viewers to compare and vote on a winner using the comments directly on the post.

It doesn’t just have an image directly comparing two things.

You have to get creative with what you post to get someone to spend time on your post rather than one of the other 95 million photos and videos uploaded on Instagram every single day.

You have to create a sort of curiosity that makes people want to share their opinions.

Check out the details of this strategy with examples along the way. 👈

  1. 2

    This post / the article could use more picture examples. :)

    1. 1

      Thanks for the feedback nabati.

      I agree :)

  2. 1

    Great article! You are talking about simple truths. But it seems that many marketers have forgotten about these aspects!

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