Useful tips that you can use from my experience of launching Ruttl's Black Friday deals!

While this is the first time @harshvijay and I are running black friday deals on Ruttl's lifetime plans, I felt like sharing few key pointers from my experience until now, that might be useful to other founders in the community.

1. Since we came up with idea of Black Friday deal quite late, we were short on time to execute the idea. Most SaaS brands have special black friday page. So guess what we did? We took our existing pricing page design, added few elements, slashed the prices and made it into our special black friday page within few hours!

2. To boost conversions, we earlier were using small banner in header. But the click rate seemed low. So we researched online for a day, saw few interesting websites (not just our competitors!) and eventually created a small but attractive bubble notification at the bottom left corner of Ruttl website to increase our black friday email sign up list.

3. To increase the email signups, we also began offering extra 1% off to users IF they subscribed to our exclusive black friday list. This ensured that they had another incentive to provide us with their mail addresses.

4. Probably the most amazing thing that my team and I did this was execution. We planned all our requirements using the famous Kanban board layout, prepared all necessary creatives, content and mailers one week prior to launch which helped things go smoothly.

To summarize:
Key takeaway #1: Focus on execution and improve later 🙌
Key Takeaway #2: Have a keen eye while browsing online 👀
Key Takeaway #3: Incentives can pay off in long run 🏃‍♂️
Key Takeaway #4: Learn project management tools to improve results ⚡

Hope you guys find these tips useful!

Love,
Siddhita ❤️