I hope you all had a relaxed weekend.
Lets say youre working with a client and you are designing a simple Landinpage.
Now you have two possible variants for an element - For example, a CTA with a button but with two different layouts.
How do you decide whats the better variant? Do you just let the client decide? Do you make your own decision based on your gut feeling, previous experiences with conversionrates or something else?
I would love to get to know your decision-making process.
Excited to read your replies!