Last week we launched (with @ibelick) the first version of our landing page for uxcademy.com The concept: Develop his UI/UX skills with interactive quizzes. We are currently building the product and creating the content and we hope to launch the v1 in a few weeks.
We only posted it here on Indiehackers and on the subreddit: UXDesign.
We arrived on the front page of the subreddit and we got 250 sign-ups in 12 hours.
and we got roasted in the comments (shorturl.at/yIP25)
As a designer it felt a bit painful even if I agreed with most comments. UXcademy is about learning design so I knew any design mistake in the design or experience would lead to nasty comment :) I also knew our landing could be subject to controversy and trigger some people. Using the word quiz, displaying 3 questions like design is so easy you can learn it tapping on images. Of course, the questions were only there to illustrate the concept.
We ended up changing the questions based on the feedback we had, we took examples from real products. It’s funny because it’s probably the imperfection of the page, the fact that it was controversial that made people interact and comment on Reddit.
For us, it’s still a big win and it shows the concept has potential. We built several products in the past and never really had 250 sign ups in 12 hours by just posting it in one subreddit.
Our previous products never required creating content. Actually, we tried to avoid any idea that would need investing time creating content, because it felt it would be a lot of work, and it’s a lot of work. BUT, it creates a much better balance between me (designer) and @ibelick (developer). In the past, I would produce a design in a few days but development would take weeks, now designing + producing content = development.
Second, the product provides value from the start to the users and I feel like it will be much easier to monetize in the future.
Finally, creating content feels like a great investment. As a designer, it helps me get better at what I do, it helps me organize my thoughts but also whatever happens in the future, the content I'm creating will still be useful and hold value.
Thanks for reading :)