I've been working with my teammate Michael Andreuzza on Wicked Templates and lately, I have started to give some attention to our stats because we decided to become an open startup. Studying the data, I have realised that we have a pretty good amount of organic traffic but a low conversion rate.
To give you an example, in August we had 7235 user sessions, but only 11 sales. On the other hand, we had more than 600 free downloads of one of our free products. We don't have an email funnel to drive those users to the paid product, and we are working on that, but I would like to know other people conversion rates, what you did to improve it and any advice you can give me.