We just reached a major milestone: $500k ARR 🔥

Hi IH!

I'm really happy to share that we've reached a major milestone of $500k ARR with Plausible Analytics, our simple, lightweight, open source and privacy-first Google Analytics alternative! How crazy is that!? 🔥

$500k ARR

Plausible was launched on IH and it's been a wild ride so far:

$0 to $400 MRR in 12 months
$400 to $10k MRR in 9 months
$10k to $41,6k MRR in 10 months

We now have 4,802 paying subscribers and last month we counted visitors on 27,600 sites with more than 700 million page views between them! It's still the two of us as full-time co-founders and we recently hired one part-time employee to help us with customer support mainly.

We're intentionally small, profitable, sustainable. No investors, outside funding, debt. $0 advertising budget. And up against the adtech giant. Anything is possible.

You can learn more about our journey to date in "how we bootstrapped our open source Google Analytics alternative to $500k ARR".

Thanks for your trust and support! ❤️

  1. 3

    crushing it with ethics, bravo! thanks for setting an example and here's to the next milestone 🎉

  2. 2

    Congrats Marko! I love how simple plausible is. Keep it up!

  3. 2

    Jeez! My congrats, guys. You're the best!

  4. 2

    Super happy for you Marko, well deserved. Best of luck.

    1. 1

      thank you! and all the best to you too!

  5. 2

    @markosaric congrats on the milestone. I'm currently still on GA but will migrate soon :)

    Love the transparent approach to company building + focus on ethics. Well done. Great example for others to follow.

    Also cool to see a fellow Estonian OUe crushing it 🙌

    1. 2

      thanks very much Art, appreciate it! and enjoy Plausible!

  6. 2

    Congrats Marko! This is massive :)

  7. 2

    Amazing stuff, Marko! Keep it up!

  8. 2

    Hey Marko 👋 my company JustSketchMe moved over to Plausible 16 months ago and have been super happy with it. I'm quite anti-google's monopolistic hold and had disabled all analytics (bar server logs) and was considering building out my own little analytics system. I was quite happy to find Plausible (from an article on HN if I recall correctly).

    From looking at your graph above it seems out companies have been growing at roughly the same rate in terms of revenue and users, and it's been awesome doing that alongside you.

    Keep up the great work!

    1. 1

      that's great to hear Herman, thanks for sharing! and wish you more continuous growth!

  9. 2

    Bravo, Marko! Odlicno odradjeno!
    Da li mogu da te kontaktiram privatnom porukom jer sam trenutno u poziciji u kojoj si ti bio prije godinu-dvije sa svojim startupom i treba mi savjet nekoga ko je to vec uradio?
    Veliki pozdrav,

    1. 2

      hvala Stefane! i moze!

  10. 2

    This is amazing and inspiring in equal measure. Well done!

    1. 1

      thanks for your continuous support Mick, appreciate it!

  11. 2

    Congrats @markosaric 🙌🏾🙌🏾 I’m actually looking at finally implementing proper analytics in my site so this post is quite timely!

    1. 1

      sounds like a plan! enjoy exploring!

  12. 2

    Congratulations Mark,
    How you acquired First 500 Coustmers

    1. 1

      thank you! you can read more about our growth approach here https://plausible.io/blog/startup-marketing

  13. 2

    Congrats Marko! This is awesome and well deserved

    1. 1

      thanks Hugo, appreciate it!

  14. 2

    Wow thats fantastic!
    Well done.

  15. 2

    I've been using Plausible since February and it's great. Well done!

    1. 1

      great to hear that, thanks!

  16. 1

    Dude, that is insane!
    What are you going to do with all that free cash?

  17. 1

    Nicely done, I used to be a plausible analytics client and it's great, had to migrate to splitbee because I needed funnels. I also wanted A/B tests but realized my traffic is not sufficient to make A/B tests meaningful.

    1. 1

      thanks for the feedback!

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