It's hard to condense everything down into one post. It's been such a long journey that started in 2015 when @nickfogle and I tried to build an audio-first community platform (we were way too early). We ran out of cash and then turned a little internal marketing tool into Wavve in hopes that it could pay our mortgages one day.
I almost quit at 6k, 9k, and 14k MRR. It felt like it was never going to become a full-time gig but thanks to small, incremental month-over-month growth, we kept at it.
But I don't want this to be some inspirational, keep at it post. Our journey with Wavve has been more of a lesson of becoming better business people as it has been anything else. When we first started, we didn't know anything about positioning, pricing, product, customer support, distribution, financial planning, etc.,.
Deciding when to sell was a tough challenge in itself. We wrote up a long blog post about why we sold, how we did it, and why we chose Calm Capital here: https://churnkey.co/blog/wavve-has-been-acquired-by-calm-capital
Drop any questions you have in the comments and I'll respond!