Our product alerts people to software vulnerabilities in their stack, so we thought we could write news articles relating to that niche to attract relevant users.
We've written about 18 articles so far and shared them through twitter and depending on the subject, reddit.
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How did you share your article on Reddit? You shared the whole article on a subreddit? Or just a link?
We shared the link to the article on a subreddit. You have to be careful on reddit to actually supply value to a subreddit rather than just shilling your product. It's a fine line.