Week 1: High-level costumer conversation

Hi All,

I will be using these Indie Hackers post as a 'learn in public / backlog' tool. If that's ok with you? :)

This week I started my new adventure with some High Level customer conversations. My goal is to develop a new product for small business or self employed. I have 1001 ideas, but I want to start with a real problem. So I called with 4 entrepreneurs this week and chatted (online) with 3 others about there main problems and frustrations. With the goal to find a focus category.

These are the conclusions, so far.

Problems for self employed:

Finding more clients
Website not converting
No time for continues marketing

Problems for small businesses

To many systems, but won't work together.
To busy to run continues marketing
Not enough insight in future cash flow
What if something happens to me (founder)?
Not being able to keep customer relations personal

All very interesting problems to solve. The question for me: what will be my focus? Because my next costumer conversations need to more zoomed in to a specific problem.

All problems boil down to the following categories: