Following up on last week's update on my landing page analyses product, this week was all about getting the recorder to properly record each change in a visitor's mental back-and-forth.
So now I can record these interactions and replay them:
Next step: Summary GIF for promoting pre-sale
Next I'll be adapting this internal tool to help me record and save a summary GIF.
The summary GIF will show, at a quick glance, whether a landing page attracts or repels a visitor in the context of getting progress on a particular job-to-be-done:
The GIF will:
This will then link to a pre-sale page for the full report (so the buyer can learn about this idea about mental back-and-forths, purchase deliberation, etc).
So next week I should have some summary GIFs produced.
P.S. If you'd like to have your landing page reviewed, I'm planning to hold a landing page review meetup soon.. Hope you can make it.