Welcome to the Era of Audio Intelligence

Wanted to share how data and insights are about to transform how every podcaster can improve content discovery, deepen audience engagement, and accelerate monetization potential.

Audio Intelligence is the use of insights to accelerate the discovery, engagement, and monetization of audio content.

The old audio strategy used to be quite effective. It involved creators using their powerful instincts to get their content discovered. Relying on just those instincts no longer works. Generic episode promotion on social media now receives less engagement. It takes too much time to write episode notes, set up chaptering, and identify appropriate ad breaks. Too many episodes, especially high-quality and still relevant ones from years ago, are left unmonetized despite having high value and relevancy.

Audio strategies are being rewritten based on access to this technology. Audio Intelligence offers four key benefits to every creator and publisher looking to thrive in audio going forward:

1. Enhanced Advertising — Tap into previously hidden advertising opportunities to increase content value

2. Instant Insights — Identify tone, topics, and keywords to enable better discovery and monetization of audio content

3. Smart Promotion — Share audio content in the right format for the right channel to maximize discovery and engagement

4. Automatic Optimization — Refine content management, discovery, and monetization with always-on improvements to accelerate audience growth